GlobalRock Asset Management is an investment firm focused on Natural Fancy Color Diamonds, a structurally scarce asset class defined by geological rarity and effectively capped global supply.The firm executes a strategy centered on controlled scarcity, disciplined aggregation, and rare object appreciation. The rarest diamonds share characteristics with original works of fine art: finite supply, enduring demand, and historically low correlation to traditional financial markets. Founded by David Shara and Mark Perry, GlobalRock combines deep market expertise and institutional financial controls to pursue disciplined, long-term ownership of non-monetary hard assets.

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